Faculty Templates
This document, along with the instructions for use and the talking with students, form a unit.
Social Media
Communications & Public Affairs has developed a comprehensive social media plan to promote NSSE at York. Please re-tweet/re-post central tweets/Facebook posts only. Fast Facts: NSSE survey period at York begins: February 11, 2014. NSSE survey period at York ends: 11:59 PM March 31, 2014 Eligible participants: All students in the first and final years of four-year undergraduate degree programs, other than law or education. Length of time to complete the survey: 20 to 30 minutes Timing – January 7 (What is NSSE?)
o Promotion begins; CPA to distribute key messaging and collateral to digital teams across the campus.
o YouTube promotional video goes live.
o Periodic updates begin on Facebook/Twitter, and the digital team at its discretion.
February 11 (Your opinion counts)
o Survey starts – first email from President Shoukri.
o Three posts in first month of campaign on CPA Facebook.
o Bi-weekly tweets on CPA Twitter.
o Two to three photos on CPA Instagram.
o University digital teams leverage promotional content from CPA channels.
February 25 (Your opinion counts)
o Continue on C&PA channels until end of campaign.
o University digital teams leverage promotional content from CPA channels.
March 11 (Your opinion + your time = results)
o Continue bi-monthly posts on CPA channels until end of campaign.
o University digital teams leverage promotional content from CPA channels.
March 25 (Have you NSSE'd?)
o Message once on FB and 3X on Twitter in the last week of the campaign.
o University digital teams leverage promotional content from CPA channels.
March 28 (Have you NSSE'd?)
o Message once on FB and 3X on Twitter in the last week of the campaign.
o University digital teams leverage promotional content from CPA channels.
March 31 Survey closes at 11:59 PM - April 4 Champion Cup award presentation Twitter
· Re-tweet from #yorkunsse
· Make sure the communications teams in your Faculty and departments are following #yorkunsse on Twitter.
· Also ask students, faculty members and staff to follow #yorkunsse on Twitter, if they’re not already.
o i.e: Have you NSSE’d yet? Find out more at yorku.ca/nsse
· Hashtag: #yorkunsse
o “Tweet when complete.”
Facebook Here’s what to do:
· Make sure the communications people in your Faculty are following (have “liked”) York University on Facebook.
· Ask students, faculty members and staff in your Faculty to follow (“like”) York University on Facebook, if haven’t already done so, to stay up-to-date with what’s happening on campus.
Key Messaging Beginning January 7:
Want to change #YorkU? Your chance is coming Feb 11. Watch your email: yorku.ca/nsse #yorkunsse
On Feb 11 students can change the undergrad experience at #YorkU. Watch your email and visit yorku.ca/nsse for more info #yorkunsse
What is NSSE? Find out at yorku.ca/nsse and you could win a free latte or even $500 off tuition! #yorkunsse
February 11 to March 11
1st/4th-year #YorkU students: help York help you & get a free latte: Watch your email -> yorku.ca/nsse #yorkunsse
1st/4th-year #YorkU students: help improve York and you could win $500 off tuition, YU-card$ and more -> yorku.ca/nsse #yorkunsse
1st/4th-year #YorkU students: your voice matters. NSSE now and help improve York: yorku.ca/nsse #yorkunsse
March 25 to March 31:
Time’s almost up to claim your free latte, 1st/4th-year #YorkU students. NSSE now! yorku.ca/nsse #yorkunsse
#YorkU 1st/4th-year students: have you NSSE’d yet? Your latte is waiting: yorku.ca/nsse #yorkunsse
Time’s almost up: please share yorku.ca/nsse with your students – the Faculty with the best participation wins the NSSE Champion Cup.
April 4:
Video/photos of award ceremony on CPA properties, cc’d to digital team.
Background messaging, for optional longer-form distribution (please augment with this messaging only): · The National Survey of Student Engagement (NSSE) gathers information from students from more than 1,500 colleges and universities across North America. · The information collected from this survey is essential to help York improve the undergraduate experience for current & future undergrads. This includes classes, residence, campus safety and more. · Each participant in the survey will receive a virtual coupon for a grande beverage from Starbucks on the Keele Campus OR a medium beverage at Tim Hortons’ at Glendon, OR a $5 York Lanes gift card (while supplies last), and can win tuition waivers, YU-Card “Top-Ups”, or Keele/Glendon Bookstore Coupons. (For details, go to http://nsse.info.yorku.ca/prizes-rewards/.) · In the past, student feedback collected from this survey has led to more student spaces on campus, York’s RED Zone, increased hours for student services and more. · For more information, visit yorku.ca/nsse.
Faculty, College and Departmental Websites
· Please post basic message on your Faculty homepage, advising centre homepage, departmental homepages and any other appropriate and high-traffic student web pages.
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January |
February/March |
April |
| YOUR OPINION COUNTS Watch for an e-mail invitation from NSSE nsse@nssesurvey.org to participate in the National Survey of Student Engagement! Complete the survey and enjoy a latte on us. You could also win a tuition waiver, a “Top-Up” on your YU-Card or a Keele/Glendon Bookstore Coupon. Your Faculty needs you! The Faculty with the highest participation rate will WIN the NSSE Champion Cup – and all the bragging rights that go with it! yorku.ca/nsse | YOUR OPINION COUNTS Have you NSSE’d yet? Complete the National Survey of Student Engagement and enjoy a latte on us. You could also win a tuition waiver, a “Top-Up” on your YU-Card or a Keele/Glendon Bookstore Coupon. Your Faculty needs you! The Faculty with the highest participation rate will WIN the NSSE Champion Cup – and all the bragging rights that go with it! If you’d like to help us put your responses into action, join us for a series of focus groups. Visit York’s NSSE website to register. yorku.ca/nsse | YOUR OPINION COUNTS Thank you to all 1st and 4th year students who completed the National Survey on Student Engagement (NSSE). Your thoughtful and considered responses will help us improve your student experience. If you’d like to help us put your responses into action, join us for a series of focus groups. Visit York’s NSSE website to register. yorku.ca/nsse |
Faculty, College and Departmental Blogs
· If you have a student who works for you that has completed the survey, you could ask them to blog about their experiences. Be prepared for good and bad comments.
o “I NSSE’d and it wasn’t that bad. Only took me 25 minutes. I got a “virtual coupon” added to my YU-Card so I could enjoy my latte.”
E-Newsletter
Here’s what to do: · Craft a general article/announcement to the attention of all students. · Please only run ONCE per month (January, February, March) OR in the newsletter that gets the most student attention in the January-March timeframe. (Probably February as that includes the exam schedule.) · Please also include what NSSE-promo activities are planned for your Faculty, keeping in mind that all promotional activities must follow the Protocols, which are included in the hard copy version of the Toolkit and available at http://nsse.info.yorku.ca/nsse-toolkit/. · You can also add in any changes that were made in your Faculty based on feedback from the 2011 survey AND any information about what you plan on doing with the data from the 2014 survey. · If you or anyone in your Faculty needs clarity on whether or not your plans to promote participation in NSSE is acceptable, please contact the steering committee under Richard Smith, who is following the guidelines from both NSSE’s ethics group and York’s Ethics Review Board. Here is a template of an article. Edit as needed. Suggested title: Calling students: York needs your feedback and advice! By now, unless you’ve been avoiding e-mail, social media and classrooms, you’ve probably seen or heard something about the National Survey of Student Engagement – NSSE (pronounced Nessie) for short. And if you’re a student in the first- or final-year of a four-year program, you received an e-mail from President Shoukri on February 11, with a link to the survey. (If you didn’t see it, you might want to take a peek in your spam folder.) What all the fuss is about NSSE is one of the most important surveys York participates in. It gives you, our students, the opportunity to tell the administration what you think of your undergraduate experience, the kinds of activities you’re engaged in and how you’ve benefitted from your studies. What’s in it for you York is committed to using the NSSE results to help design the programs and activities that our students most need and want. But in order to do that we need good data.
We can do (a lot) better
In 2011, the last time the survey was conducted here, York’s overall participation rate was 17 per cent – lower than the Ontario average and our principle competitors. Our goal for 2014 is to increase that rate to 35 per cent, which is in line with the Ontario average. Generally speaking, the more respondents a survey gets, the better quality data it yields. That’s why we’re aiming for high participation rates on the 2014 survey. But we listened anyway Even though we didn’t get as many respondents to the survey as we would have liked in 2011, we listened to what students had to say. As a result, we implemented improvements to our student services such as more relaxation spaces on campus for commuter and residence students, York’s RED Zone and enhanced OSAP administrative processes. More feedback on the 2014 survey could help us make even more changes at York. Take 30 minutes to invest in your future It only takes 20 to 30 minutes to complete the questions on the survey. Then, once you’re done, you can enjoy a FREE latte from Starbucks OR Tim Hortons OR a $5 York Lanes Gift Card (while supplies last). You could also win a tuition waiver, a “Top-Up” on your YU-Card or a Keele/Glendon Bookstore Coupon. You’ll find all the details at http://nsse.info.yorku.ca/prizes-rewards/. Your Faculty needs you! To encourage friendly competition, the York administration has inaugurated the NSSE Champion Cup. Similar to the York Torch, the Faculty with the highest participation rate by the end of the survey period in March will be awarded the Cup by the President. The winning Faculty gets to keep the Cup – and the bragging rights – until the next round of the survey in 2017. You can follow how our Faculty is faring in the race for the Cup at http://nsse.info.yorku.ca/see-how-were-doing/. For more information about the NSSE project at York, visit yorku.ca/nsse. What not to do:
· Please do NOT address to individual students.
